Skip to main content
POST
Branch lead into targeted follow-up sequences based on behavior or interest. Essential for sophisticated campaign logic and personalized nurturing.

Overview

Moves a lead from a parent campaign to a subsequence (child campaign) for specialized follow-up. Enables branching campaign logic based on lead behavior and interests. Subsequence Concept:
  • Parent campaign identifies lead interest/behavior
  • Lead pushed to specialized subsequence
  • Subsequence delivers targeted messaging
  • Optional: Stop subsequence if lead replies to parent
Use Cases:
  1. Interest-based routing: Clicked pricing link → Push to “Pricing Discussion” subsequence
  2. Re-engagement: No reply after 30 days → Push to “Re-engagement” subsequence
  3. Product-specific: Asked about Feature X → Push to “Feature X Demo” subsequence
  4. Qualification: High engagement → Push to “Enterprise Sales” subsequence

Query Parameters

string
required
Your SmartLead API key

Request Body

number
required
Lead-campaign mapping ID from parent campaign
number
required
Target subsequence (child campaign) ID
number
default:"0"
Delay in seconds before starting subsequence (min 0, default: immediate)
boolean
default:"false"
If true, stop subsequence if lead replies to parent campaign

Response Example

Subsequence Workflows

Interest-Based Routing

Re-engagement Campaign