Discussions
Is Traditional Market Segmentation Dead in the Era of AI - Powered Hyper - Personalization?
No, it is not a case where conventional market partitioning is dying in the age of hyper-personalization ushered by AI. Organizations now do not segment customers by age or geographical place, but individualize the experience of every person depending on constant real-time information. This is the forte of artificial intelligence, where the understanding of previously unnoticed behavioral, needs, and preference patterns for individuals is concerned. In instances such as reputation management Abu Dhabi, where actual clientele perceptions can quite easily be swayed by personalized approaches, it becomes more relevant. It definitely isn't a case of investing in mass campaigns by smart companies today; they just implement artificial intelligence in order to send personalized messages resonating and reaching much deeper within several other people. Personalization has pushed segmentation nearly to extinction.